WHAT IS ROIAL-T
Have you ever felt like you were born to fulfill a certain dream?
Like you're on Earth to fulfill a particular mission?
Well Roial-T or also known as LVRT was created to accomplish just that and is more than just a logo.
Founded in 2015 in Montreal by a Cameroonian immigrant with the help of his older sister and mother as producers, the brand was initially created by pure love for Fashion and Entrepreneurship.
In the early stages of the brand, the production included basic streetwear clothes such as short sleeve t-shirts and hoodies with a nice African touch. We would use loincloth from our motherland and sue that to our garments.
As demand increased, our methods of production shifted to a more automated process but the passion and vision remained the same.
Our goal today is to bring elegance, comfort and quality to every Roial-T customer as they embrace our tracksuits, velvet long sleeves, t-shirts, leggings and much more.
Our unique designs are what we stand for and we cannot wait for you to discover them.
WHERE FASHION MEETS AFRICA
Where Fashion Meets Africa isn’t only our motto. It’s who we are and what we believe in. Being inspired by an African, Les Vêtements Roial-T is meant to show the world that Africa is a continent full of talent and wealth and that Africans can, given the chance and resources, succeed.
Throughout this journey, we will bring more and more fashion forward products filled with messages about our beautiful continent called Africa,
Cradle of Mankind.
OUR VISION
The ''particular mission'' mentioned above is what inspired us to build the vision of today.
That mission is to raise awareness and express ourself on past and on-going events resulting from the colonialism that shaped the one-sided world that we currently live in.
We can’t have a direct impact yet on the current situation? Fine but at least let’s open as many eyes as we can via Fashion.
And that is exactly what we've done by releasing "Yaoundé''.
We truly believe that it's time for us to make ourself heard and revolutionize the fashion industry by offering clothing with unique colours and innovative designs while being the most comfortable on the market.
WHAT DOES LVRT MEANS
LVRT is simply the acronym of « Les Vêtements Roial-T ». Throughout our releases, we incorporated those letters and it’s full meaning to our tracksuits, jackets, hoodies and velvet long sleeves to give them a design that has never seen before with fashion forward colours.
THE BUTTERFLY
Why the butterfly? And what does it mean?
For us, the butterfly is the symbol of freedom, the symbol of taking off. We associated that with our brand because we want to live to see a better and stronger Africa.
An Africa free from the shackles of his colonizers...